By Adam Bates, UK head of KPMG’s Risk Consulting practice

The World Economic Forum, which started its annual meeting in Davos today, recently published its “Global Risks 2012” report. It considers the views of 469 risk experts with the objective of identifying the trends and impact of 50 different global risks. However, the key question for businesses is – to what extent can they influence or have any control over the main risks as identified by the Report?

By John Griffith-Jones, Chairman, KPMG in the UK

Well I’ve arrived in Davos where it is snowing, looking disarmingly beautiful and the scene is set to have another go at airing the problems of the world.  As it happened, I had only got as far as City Airport in London before I met up with some key British journalists so we had a preliminary skirmish about Greece before even leaving the UK.  In one respect at least the Greeks are fortunate.  They are going to get more free publicity than they could ever afford to pay for – but maybe not all of it quite as good as they would like!

Meanwhile, there is the other small issue of the crisis of capitalism to tackle tomorrow.  I think it will be important that the captains of industry do not get into inadvertently hypocritical mode by promising to change everything for the safety and sanctity of the Swiss Alps.  I expect the folks back home will be more interested in their follow-up actions than they are in their words.

Read all the latest from KPMG at Davos

Follow Davos developments as they happen at World Economic Forum Live